Private Label

Monthly Update Feb 2014

Total Private Label sales for Feb were $946,539 which is 234.2% comp to LY and 6.5% to total ModCloth.


For the past four weeks, Private Label grew 204.5% y/y!

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PR Placements!

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Private Label Top Sellers - Dresses

Breathtaking Belle Dress in Mint

  • Last month sales: $23,158
  • Last month unit sales: 193 units
  • Last month unit sell-through: 77%
  • On hand units: 58 units
  • Return %: 30%

My Kind of Pie Dress

  • Last month sales: $16,972
  • Last month unit sales: 189 units
  • Last month unit sell-through: 48%
  • On hand units: 202 units
  • Return %: 22%

Tricks of the Trade Show Dress

  • Last month sales: $16,749
  • Last month unit sales: 349 units
  • Last week unit sell-through: 70%
  • On hand units: 250 units
  • Return %: 25%

Windy City Dress in Navy

  • Last month sales: $16,572
  • Last month unit sales: 255 units
  • Last month unit sell-through: 50%
  • On hand units: 250 units
  • Return %: 34%

Posh at the Party Dress

  • Last month sales: $16,469
  • Last month unit sales: 122 units
  • Last month unit sell-through: 69%
  • On hand units: 56 units
  • Return %: 50%

Private Label Top Sellers - BOW & Tops

Pam Breeze-ly Tunic in Green, Navy, & Black!

  • Last month sales: Green - $19,793; Navy - $11,777; Black - $8,206
  • Last month unit sales: Green - 521; Navy - 310; Black 216
  • Last month unit sell-through: Green - 23%; Navy - 27%; Black 11%
  • On hand units: Green - 1,779; Navy - 838; Black 1,808
  • Return %: Green - 21%; Navy - 20%; Black 19%

Office Envy Skirt

  • Last month sales: $8,889
  • Last month unit sales: 127 units
  • Last month unit sell-through: 40%
  • On hand units: 191 units
  • Return %: 26%

Cafe Parfait Top in Noir

  • Last month sales: $8,610.39
  • Last month unit sales: 261 units
  • Last month unit sell-through: 67%
  • On hand units: 129 units
  • Return %: 13%

Flair for the Fantastic Skirt in Peacock

  • Last month sales: $7,999
  • Last month unit sales: 100 units
  • Last month unit sell-through: 45%
  • On hand units: 120 units
  • Return %: 21%

Everything's Beautiful Top

  • Last month sales: $7,848
  • Last month unit sales: 157 units
  • Last month unit sell-through: 68%
  • On hand units: 73 units
  • Return %: 17%