Seven Functions of Marketing

Austin Galyean

Product Information Management

Obtaining information needed to make sound business decisions. Example - taste tests and surveys.

Product/ Service Management

Concepts and procedures necessary to obtain, develop, maintain and eliminate a product or service mix in response to market opportunities.


The transporting, storing, and handling of goods on their way from the manufacturer to the consumer; includes the decisions about where to sell a product.


Communication used to inform or remind people about a business's products; involves persuading customers to purchase a product.

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