Midas: The Car Company or The King

Mythology vs. Modern Culture

Greek Mythologies Heavy Impact on Modern Society

As you and many people know, Greek mythology has heavily influenced modern culture. An example of this relation is Midas. The auto company? The myth of King Midas? Actually the car company actually got its name from the myth of King Midas. You may or may not know this myth but in all essence the a king wishes that his touch will turn everything to gold. His wish is granted. The company of Midas was smart and now says "Midas will give your car the Midas touch." Referring to the golden touch of Midas