Midas: The Car Company or The King
Mythology vs. Modern Culture
Greek Mythologies Heavy Impact on Modern Society
As you and many people know, Greek mythology has heavily influenced modern culture. An example of this relation is Midas. The auto company? The myth of King Midas? Actually the car company actually got its name from the myth of King Midas. You may or may not know this myth but in all essence the a king wishes that his touch will turn everything to gold. His wish is granted. The company of Midas was smart and now says "Midas will give your car the Midas touch." Referring to the golden touch of Midas
King Midas and his Golden Touch
After he wished it, everything he touched turned to gold.
In the myth King Midas turns his own daughter to stone.
Logo of the Midas Car Company
The crown marking the dot of the eye perfectly relates one Midas to the other.