Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately is merchandise.
A sample scarf. An example of the product
A store where you could purchase scarves.
Maybe is a little girl saw a doll like this, should could be influenced to look like that doll and get a scarf that is similar.
Counsomers vs. Costumers
Consumers are people who use the product. Costumers are people who buy the product.
Example: A family goes shopping. The child is the consumer because she's going to be wearing a scarf. The Mom is the costumer because she bought the scarf.