ROBERT ELLIS

Retail Disaster in Desperate Need of a Business Makeover!

Diane "The Business Bulldog" descends on this women's apparel store lost in time

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ROBERT ELLIS: BEFORE

ROBERT Ellis, the Owner (and his dog Milo), is unable to throw anything away.

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He's literally selling merchandise from 1985!

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Robert is a chronic hoarder and serious clutter-holic.

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Dresses, Blouses, Hats, Shoes, Belts and Wallets litter the store.

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Robert fancies himself to be a younger LIBERACE.

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He's obsessed with selling costume jewelry that nobody wears.

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In it's heyday, Robert Ellis catered to rich Beverly Hills "ladies who lunch". Nancy Regan and Zsa Zsa Gabor were his top customers.

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Unfortunately, his clientele is literally dying off.

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MOTHER-OF-THE-BRIDE AND ACADEMY AWARD ATTIRE WERE ONCE ITS BREAD AND BUTTER.

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If Robert Ellis doesn't reinvent itself immediately and attract a younger Hollywood clientele, it's doors will shut!

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THE STORE'S INTERIOR NEEDS A RADICAL DESIGN MAKEOVER.

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Its "Old Hollywood" look and feel is dated and lacks a youthful appeal.

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ITS EXTERIOR WITH NAUTICAL MOTIF IS ENOUGH TO SINK THIS ALREADY SINKING SHIP

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HIS STAFF IS JADED AND LAZY. ROBERT HASN'T FIRED ANYONE IN YEARS.

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ROBERT ELLIS: AFTER