Sales Promotion Assignment

John Evanich Period 1

Premium Item Give-aways

Definition: An item given out by a company that is a high quality item

Example: Free Dirk jersey for first 1000 fans

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Definition: an event in which people try to win by doing something better than others

Example: Super Bowl commercial contest for Doritos

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Definition: a race or contest in which the winner receives all the prize money

Example: Winner of in stadium lottery receives Mavericks season tickets

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Definition: providing a small amount of a product for free

Example: Samples of new hot dogs at the ballpark

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Point-of-purchase displays

Definition: Marketing materials or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.

Example: Adidas ads placed next to the replica jerseys at Mavericks games

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Special events

Definition: a one time event used to promote a product

Example: If you buy a 12 pack of Dr. Pepper, and get a special can, you could win a trip to the Olympics.

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Definition: a usually small piece of printed paper that lets you get a service or product for free or at a lower price

Example: Newspaper ad that lets you get into Six Flags for $5 less

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