Going All The Way

Baylen Buchanan

Coca-Cola, in their 2013 superbowl commercial "Going All The Way", aims to sell their drink by putting a non-starter in the game to step up for the team who ends up makinmg a touchdown. After he made the touchdown his confidence got stronger and it encouraged him to run all the way to the Green Bay Packers stadium and make another "touchdown", where he was given a coke as a reward. Coca-Cola uses emotional appeal to tansfer the effect of believing in yourself and the outcome of accomplishing one's goal. The intended audience for the Coca-Cola commercial is towards anyone who believes that a goal is to high to be reached by using the coca-cola drink as an encouragement for them to accomplish ones goal.