Social Media in China

Chinese Social Media

What is Snapchat and How It Works?

The most popular mobile applications are usually those with a simple but attractive way of working, and both have an original way to communicate or have better implemented as compare with similar applications and one of these applications is Snapchat. If you already have heard name but do not know what it is, here you will find what Snapchat is and how it works.

What is Snapchat?

Snapchat application is an instant messaging program that lets you send photos and videos to one or more friends. The difference with other standard applications or text messaging like WhatsApp is that messages of Snapchat have a defined duration. When the photos or videos you send to someone and when they reach their limit duration, these images will be deleted automatically from the mobile phone of the person who received.

How does Snapchat work?

Use of Snapchat is very simple as you only have to take a photo or video to send to one or more people in your contact list. Before sending your message, you have the option to add some text and include Snapchat filters and effects to your image. Once you are ready with your message to send, you can choose the duration for image deletion. When this time has elapsed, the message is deleted from the phones of those who have received.


This application is available for mobile phones with iOS and Android operating systems and can be downloaded for free from the official site of Snapchat which clarifies the need of having a smartphone to use Snapchat.


Just like WhatsApp, your message will be sent as data, not as text or multimedia message which means that if you have already have a data plan for your mobile device, you will not have to pay anything extra to send the meesage.

If you are in a WiFi network, and your phone is connected to it, your message may also be sent free of charge. If you do not have a data plan, you can continue communicating with friends via Snapchat for free.


As in many other applications, you can set the privacy you want for your account. If you have in your contact list of Snapchat a person with whom you no longer want to communicate, you can block it, and if you change your mind, you can undo your steps and re-enable this person to contact. If you have already had to block or unblock people on sites like Facebook, surely you realize how useful such tools can become to control your privacy.

Another interesting option is that you can select whether you want unknown users to contact you or not. With just a few simple changes, you can change this so that only your closest friends can be in your contact.

Considerations before using Snapchat

Because of ease with which you can send photos and personal videos, there are many people who do not consider Snapchat a suitable application for their children. If yours already have mobile phones and want to start using this application, talk to them about the risks of social networking sites and read Snapchat’s Terms of Use and Privacy Policy and then allow your kids to use it.

About ResonanceChina

The popularity of social media is on the rise ResonanceChina is a perfect solution for you to run effective campaigns of social media in China.