Social Media Blueprint

Instructional Insights and Activities

1. How social media adds Value

Media literacy education helps people of all ages to be critical thinkers, effective communicators, and active citizens.

Media literacy education distinctively features the analytical attitude that teachers and learners, working together, adopt toward the media objects they study. The foundation of effective media analysis is the recognition that:

• all media messages are constructed

• each medium has different characteristics and strengths and a unique language of construction

• media messages are produced for particular purposes

• all media messages contain embedded values and points of view

• people use their individual skills, beliefs, and experiences to construct their own meanings from media messages

• media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process

2. Proactive communications

The Social Media Revolution 2015

3. Use of Media in Education Vs. Media Literacy Education

Media literacy education can flourish only with a robust understanding of fair use.

Teachers have always used texts, now including audiovisual and digital material, to convey facts and information. From time to time, the school is also a venue for entertainment, as when a film is screened to reward the class. These activities, however, are not media literacy education. Rather than transforming the media material in question, they use that content for essentially the same purposes for which it originally was intended—to instruct or to entertain. In many or even most cases, of course, these uses of media will not have significant copyright implications, either because the content in question has been licensed or because it is covered by one of the specific exemptions for teachers in Sections 110(1) and (2) of the Copyright Act (for "face-to-face" in the classroom and equivalent distance practices in distance education). Teachers involved in media literacy education may, of course, sometimes make use of licensed materials or take advantage of the provisions of Section 110. But this guide addresses another set of issues: the transformative uses of copyright materials in media literacy education that can flourish only with a robust understanding of fair use.

4. Social Media Sites and their role in Education

Social networking sites have educational benefits
Instagram in the Classroom 2
Using Facebook to Teach

5. Engaging Your School Community Through Social Media

As technology progressed and the schools got larger, new options became available. The need to better communicate and engage our students, staff, parents, and prospective families became even more essential. Schools are busy places, and parents need a trusted place to find the right information. But information is not enough -- gone are the days of the website being just a digital brochure. Now it needs to facilitate two-way communication.

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The Code of Best Practices in Fair Use for Media Literacy Education. (n.d.). Retrieved March 7, 2015, from

The Social Media Revolution 2015. (n.d.). Retrieved March 7, 2015, from

Instagram in the Classroom 2. (n.d.). Retrieved March 7, 2015, from

Social networking sites have educational benefits. (n.d.). Retrieved March 9, 2015, from

Using Facebook to Teach. (n.d.). Retrieved March 8, 2015, from

Stribbell, H. (2014, November 14). Engaging Your School Community Through Social Media. Retrieved March 8, 2015, from