Question 2

How does your magazine represent particular social groups?

Indie Music

Indie music is actually a sub-genre derived from 'Alternative music'. It has many other close families of genres such as Indie Pop, Indie Folk, Twee Pop and many more...

My Magazine

My magazine represents the social group, Indie Rock people, as bold and unique.

The photos throughout my magazine portray indie people as quite young, however in future issues there would be articles on the more older indie musicians.

Here is an interview I found on the 'UK Tribes' website about being an 'Alternative Youth'.

The photos I chose for my magazine were taken with the genre, Indie Rock, in mind. Therefore they are different to photos you would see in Pop or Fashion magazines.

The use of the guitar in two of my photos shows that the Indie Rock social group are musical and creative.

I used a photo of 'Heather Rose' who is a 'celebrity' in the Indie Rock music industry so any fans of her would see her on the front cover and want to buy it.

The language used in my magazine is quite chatty which portrays that the Indie Rock social group are talkative and friendly.

I interviewed a 'celebrity' in the Indie Rock music industry, so people who are a fan of her would be attracted to the magazine so that they could read about her latest updates.

The Indie Rock audience is most interested in keeping up to date with bands, so my interview is a great way to attract their attention.


What you wear is important to the indie community. From the double page spread photo you can see I am wearing a non-label parker coat. They are quite popular with the indie genre.

I am also wearing a simple t-shirt and black skinny jeans which are popular with indie culture.

There is an article on fashion on my contents page; it would be a regular feature in my magazine.

Indie people want to look as though they don't really care what they are wearing; it is about being comfortable and cosy. They tent not to buy expensive clothes and labels and prefer to buy from less known brands and even thrift stores.

History of Indie Rock

Origins: 1980's

In the mid-1980s, the term "indie" began to be used to describe the music produced on post-punk labels rather than the labels themselves. The indie rock scene in the US was prefigured by the college rock that dominated college radio playlists, which included key bands like R.E.M. from the US and The Smiths from the UK.

Development: 1990's

The 1990s brought major changes to the alternative rock scene. Grunge bands such as Nirvana, Pearl Jam, Soundgarden, Hole, and Alice in Chains broke into the mainstream, achieving commercial chart success and widespread exposure. Punk revival bands like Green Day and The Offspring also became popular and were grouped under the "alternative" umbrella. Similarly, in the United Kingdom Britpop saw bands like Blur and Oasis emerge into the mainstream, abandoning the regional, small-scale and political elements of the 1980s indie scene.

As a result of alternative rock bands moving into the mainstream, the term "alternative" lost its original counter-cultural meaning and began to refer to the new, commercially lighter form of music that was now achieving mainstream success.

Indie rock is a genre of alternative rock that originated in the United Kingdom in the 1980s. Indie rock was extremely diverse, with subgenres that include indie pop, jangle pop, and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US, and then Britpopbands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground perspective. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, a number of indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.

How is the Indie Rock social group seen by the media

The media usually see Indie Kids and Hipsters as annoying people. You find lots of videos online that make fun of Indie/Hipster people.

Here is the Urban Dictionary definition of 'Indie Kid'.

How To Write An "Indie Rock" Song
The video above is a parody on 'How To Write An "Indie Rock" Song'. It lightheartedly makes fun of 'hipster' music. There are many references to indie songs that are quite famous such as "Hey Ho" by the Lumineers and many other songs...

Indie Rocks Slow and Painful Death?

An article in The Guardian written in 2012 conveyed that "sales figures suggest that alternative rock is in a dismal place right now."

It says that only 2 out of 50 top selling albums were by indie artists: Bon Iver and Fleet Foxes (who are indie folk musicians not indie rock). Not one album was by an Indie Rock artist.


Bon Iver/ Fleet Foxes Medley by samkeeler
My magazine would be a great place to showcase up and coming indie artist so that their albums are advertised so that more people know about them. The good thing about the readers of my magazine would be that if they are true indie people they would give the new artists a chance and listen to their music and maybe even buy their latest album.
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This tweet by @TheIndie shows how Indie people are there for each other and want each others music to be heard.

Another common term for being 'Indie' is being 'Hipster'.

As you can see from these posters, there are lots of common interests between 'Indie
Kids' and 'Hipsters'.

The main interest they share is their love of alternative music.

A definition of being 'Indie':

It’s not about what you listen to or what you wear, but instead what you do. Basically, an indie person does not need to listen to mainstream music or wear name brand clothing.

A definition of being 'Hipster':

A person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream.

Looking online their were plenty of Hipster 'how to's' but no Indie or Indie Rock 'how to's'. So I decided to make my own...
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I tried to include as many stereotypes as possible- such as the love of Starbucks coffee.

Bands that were featured in my magazine

I used Imagine Dragons in my magazine because they are a famous Indie Rock band...
Imagine Dragons - Radioactive

As you can see from this video the girl is wearing typical Indie Rock clothing: hoodie and skinny jeans. The man singing at the beginning is also wearing clothes that fit the genre 'Indie Rock'.

The overall style of the video is quite random and care-free. Much like the overall genre of Indie Rock. It doesn't conform to the mainstream type of music videos.
Vampire Weekend are another famous Indie Rock band. This is one of their more famous songs...
Vampire Weekend - Step (Official Lyrics Video)
As you can see the video is just a lyric video. This makes the listener aware of the lyrics and their meaning. The song is all about the music, not the people who sing it.

At 1:54 the lyrics: "Well they didn't know how to dress for the weather" shows that Indie fashion is not about looking good, but being comfortable and practical.


Being 'indie' is just about being individual and not conforming to any labels. My magazine would offer a wide range of music, fashion and articles/interviews to suit a variety of people who aren't so keen on mainstream music.