How does your magazine represent particular social groups?
The photos throughout my magazine portray indie people as quite young, however in future issues there would be articles on the more older indie musicians.
Here is an interview I found on the 'UK Tribes' website about being an 'Alternative Youth'.
The photos I chose for my magazine were taken with the genre, Indie Rock, in mind. Therefore they are different to photos you would see in Pop or Fashion magazines.
The use of the guitar in two of my photos shows that the Indie Rock social group are musical and creative.
I used a photo of 'Heather Rose' who is a 'celebrity' in the Indie Rock music industry so any fans of her would see her on the front cover and want to buy it.
The language used in my magazine is quite chatty which portrays that the Indie Rock social group are talkative and friendly.
I interviewed a 'celebrity' in the Indie Rock music industry, so people who are a fan of her would be attracted to the magazine so that they could read about her latest updates.
The Indie Rock audience is most interested in keeping up to date with bands, so my interview is a great way to attract their attention.
I am also wearing a simple t-shirt and black skinny jeans which are popular with indie culture.
There is an article on fashion on my contents page; it would be a regular feature in my magazine.
History of Indie Rock
In the mid-1980s, the term "indie" began to be used to describe the music produced on post-punk labels rather than the labels themselves. The indie rock scene in the US was prefigured by the college rock that dominated college radio playlists, which included key bands like R.E.M. from the US and The Smiths from the UK.
The 1990s brought major changes to the alternative rock scene. Grunge bands such as Nirvana, Pearl Jam, Soundgarden, Hole, and Alice in Chains broke into the mainstream, achieving commercial chart success and widespread exposure. Punk revival bands like Green Day and The Offspring also became popular and were grouped under the "alternative" umbrella. Similarly, in the United Kingdom Britpop saw bands like Blur and Oasis emerge into the mainstream, abandoning the regional, small-scale and political elements of the 1980s indie scene.
As a result of alternative rock bands moving into the mainstream, the term "alternative" lost its original counter-cultural meaning and began to refer to the new, commercially lighter form of music that was now achieving mainstream success.
How is the Indie Rock social group seen by the media
Indie Rocks Slow and Painful Death?
It says that only 2 out of 50 top selling albums were by indie artists: Bon Iver and Fleet Foxes (who are indie folk musicians not indie rock). Not one album was by an Indie Rock artist.
Bon Iver/ Fleet Foxes Medley by samkeeler
A definition of being 'Indie':
It’s not about what you listen to or what you wear, but instead what you do. Basically, an indie person does not need to listen to mainstream music or wear name brand clothing.
A definition of being 'Hipster':
A person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream.
Bands that were featured in my magazine
As you can see from this video the girl is wearing typical Indie Rock clothing: hoodie and skinny jeans. The man singing at the beginning is also wearing clothes that fit the genre 'Indie Rock'.
The overall style of the video is quite random and care-free. Much like the overall genre of Indie Rock. It doesn't conform to the mainstream type of music videos.
At 1:54 the lyrics: "Well they didn't know how to dress for the weather" shows that Indie fashion is not about looking good, but being comfortable and practical.