The Axe Effect

t.v. commercial analysis

The "Axe effect"

“The axe effect”

In “the axe effect “commercial Axe demonstrates how women are attracted to good smelling men. They support this claim by depicting a man spraying axe deodorant on him, and in response, a swarm of attractive, half-naked women throw themselves at him. Axe’s purpose is to make people believe that women like the smell of axe, so that they’ll buy it in hope of attracting women. Axe uses sex appeal to create desire for the product and hopefully increase sales.