how to make an ad
Head lines- It is the first thing poeple see it should be bold to catch peoples attention and make them read your ad .
Illustration- The important thing is tol inclued the product. Most people try to appeal to emotion because that is what most people repond to.
Copy- Talks about the product there are a couple of types of copy feature, benefits, claims, comparison, uses, and testimonial.
Identification- Is add to encourage action which is what you want your ad to do. the most coom types are wedsite, logotype, and telephone.
all types of print ads
Magazines and newspapers
how to make cheaper
TAP- Is when you buy many slots for your ads in a certain amount of time. Your ads are shown through out that time. Since you bought in package it is cheaper.
Sliding scale- basically buying in bulk like at sam's club it is cheaper. The more you buy the less it is a discount.
how to make your ad effect people
Frequency- Is the amount of times someone sees your ad.
Reach- Is how many people see your ad.
Two types of reach broad many different types of people is your target audience. Narrow only a very specific amount of people are your target audience.
If you want your ad to be effective the most the you want to reach a ad in the middle of both reach and frequency. This is called effective reach.