Now is the time to plan
Most of the wealthiest men have built their fortunes, not in good times, but in bad ones. This is because they understood that the best time to attack was indeed when others were already retreating. In tough times, the best strategy is to become more aggressive in terms of market share. Double your efforts in sales, triple your efforts in terms of delivery. For when the market turns, and it always does, then you gleaned significant market share. And in good times, it is the company with market share that wins. Spend time now working on your sales and marketing strategies. Do not be conse.