Bottled Water

Presentation on the Industry of bottled water

Competitors

The total size of the market is about $30 Billion.

2003 | Millions of Dollars | Share of Sales

Brands

Auquafina | $936.0 | 11.3%

Dasani | $834.0 | 10.0%

Poland Spring | $649.4 | 7.8%

Arrowhead | $546.1 | 6.6%

Deer Park | $356.5 | 4.3%

Crystal Geyser | $335.0 | 4.0%

Ozarka | $236.1 | 2.8%

Zephyrhills | $215.2 | 2.6%

Ice Mountain | $206.7 | 2.5%

Evian | $145.0 | 1.7%

All Others | $3,859.0 | 46.4%

Source: Beverage Marketing Corporation
    1. The market share is fragmented, because there are a few who have around 10%-1% of the share, but then a bunch have less than 1% of the share that make up half of the industry.