Bottled Water
Presentation on the Industry of bottled water
Competitors
The total size of the market is about $30 Billion.
2003 | Millions of Dollars | Share of Sales
Brands
Auquafina | $936.0 | 11.3%
Dasani | $834.0 | 10.0%
Poland Spring | $649.4 | 7.8%
Arrowhead | $546.1 | 6.6%
Deer Park | $356.5 | 4.3%
Crystal Geyser | $335.0 | 4.0%
Ozarka | $236.1 | 2.8%
Zephyrhills | $215.2 | 2.6%
Ice Mountain | $206.7 | 2.5%
Evian | $145.0 | 1.7%
All Others | $3,859.0 | 46.4%
Source: Beverage Marketing CorporationThe market share is fragmented, because there are a few who have around 10%-1% of the share, but then a bunch have less than 1% of the share that make up half of the industry.