Communicate! Collaborate! Advocate!
If not you, then who?
Library Marketing 101
Keeping stakeholders apprised about what is happening in the library recruits advocates for your program. Others can’t advocate on behalf of the library program if they don’t know about what you do, so tell them frequently and in lots of different ways!
Create a Communication Plan!
Identify your audiences and target communications specifically to each group, but don't be concerned if information overlaps
- Families need to know how the library program benefits students and how they can help
- Staff need to know about resources and services that you are providing and any collaborative units that you have co-taught
- Principals hate surprises, so keep yours informed about library happenings!
A Library Website is a MUST HAVE!
Garden Springs Elementary Library
McCracken County High School Library
Lone Oak Middle School Library
Using the Destiny Homepage
How to add information to Destiny-
Login and click to the right where it says “edit page”
Click on the pencil
Get the word out with Facebook, Twitter, Instagram, and more!
High School Book Club on Twitter
Elementary Library Facebook Page
Share photos on the fly with Instagram
Staff Newletters using Infographics
Highlight Happenings
Share Resources
Offer Services
Bimonthly Principal Reports
The principal is the single most important person to keep informed about:
which classes visited the library and what they did
new resources and how they are being used
trainings and presentations given by library staff
library usage and circulation figures
professional activities or conferences attended
problems and how they are being addressed
http://www.librarygirl.net/2013/05/school-library-annual-reports.html
Build your PLN!
Email: terri.grief@mccracken.kyschools.us
Website: http://mccweb.mccracken.kyschools.us/~tgrief/MCHS_Library/Welcome.html
Location: 6530 New Highway 60 West Paducah, KY 42001
Phone: 270-538-4356
Twitter: @terrigrief
Contact us to share ideas
Email: joni.maloney@fayette.kyschools.us
Website: http://www.mediaservices.fcps.net/media-services
Location: 1126 Russell Cave Rd. Lexington, KY 40505
Phone: 859-381-3881
Facebook: https://www.facebook.com/FCPSLibraryMediaSpecialists.KY
Twitter: @maloneyjoni