Super Bowl Commercial

Precis

Mountain Dew

In this commercial, Pepsi Co promotes Mountain Dew KickStart by creating a fictional character that will engage the majority of the audience. Pepsi Co provides a fictional creature of a 'PuppyMonkeyBaby' and a jingle that consists of the three words to catch the attention of the audience and ingrain the image into their minds. The company uses the technique of repetition in order to have their product remembered and hopefully purchased by millions of people in the future. In a catchy and repetetive tone Pepsi Co aims to sell their new product Mountain Dew KickStart to teenagers and young adults.