Men's Advertisements
How media influences people to believe in negative messages
Negatives About The Media
The media has been providing information for a long time but not all this information is positive. Media can twist and lie to the people, it can also manipulate individuals into thinking a certain way.
Tough guise
Men have to be tough, independent, good looking in order to be respected. This message gives men and boys the impression that it's not okay to be yourself.
Heroic Masculinity
Being physically built like the modern character batman can show how tough you are. Media's message is If you appear more manly you are accepted more into society.
Attitude
Having a weakness like being too emotional is seen as feminine. Independence shows that a man can do things without help. Being loud, vulgar and rude are all "cool".
Male Violence
I'm a man! So im going to hit you!!
To gain respect or seem powerful violence is usually the alternative. Media portrays violence as a good thing, being strong means you are more of a "man".Being too violentcan reflect in personal relationships such as sexualized violence and bullying.
Tough Guise: Violence, Media & the Crisis in Masculinity