Headline with a Second Audience

By: Alex Stalnaker and Kaela Spinks

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I love One Direction!

One Direction just advertised a new cup, and I'm going to ask my mommy to get me one! It's so cooll! I can even add a lid so I won't spill it!

In this ad the company "Kalex" uses the testimonial strategy to persuade the audience for little girls who 'love' One Direction. It makes it seem that One Direction uses this product, and of course, the little girls will ask their parents to go buy it, which uses the Testimonial technique of persuading.