2015 Year in Review
Haley Tonizzo Marketing 1 Pd. 3
Top 3 Best Marketed Brands/Companies
ALS: Fundraising for this disease (amyotrophic lateral sclerosis) was a huge hit in 2015 with the ALS Ice Bucket Challenge. Videos were taken of people dumping a bucket of ice water over their head in order to make people aware of this disease and how they can help...and they went viral.
Coca-Cola: This popular soda brand came up with a very creative way to promote their brand last year; putting "share a coke with..." and a name on the back of the bottle. This added a sort of personal touch to the company making customers stay loyal to the brand.
2 Worst Products
Patagonia
Top 2 Movies of 2015
http://www.wsj.com/articles/inside-the-toy-marketing-of-star-wars-the-force-awakens-1447180464
Minions: This movie is mostly targeted towards young children and families so that's how they marketed. Hilarious commercials and trailers caught the attention of millions. Tons of minion swag has been made and sold and people are eating it up. Chiquita bananas and Tic Tac helped with the marketing of this movie by putting minions on the stickers of the bananas and dressing the Tic Tac bottle as a minion. Many other companies marketed for the minions such as Juicy Drop Pop, Twinkies, and McDonald's.
Top 2 Music Artists
Fetty Wap: This 24-year-old rapper also hit it big last year. Everyone loved him after his song Trap Queen. After that, lines in the song became famous and sayings of many teenagers. He was first found on SoundCloud, then YouTube, and then on to social media and finally the radio.
Billboard's Hot 100
2. Sorry- Justin Bieber
3. Hotline Bling- Drake
4. What Do You Mean?- Justin Bieber
5. Love Yourself- Justin Bieber
My New Year's Resolution
Family and Friends: This year I would like to get even closer with my friends and create a better bond and friendship with them. Also, I would like to get along with my sister better.
School: I would like to work harder and get better grades as well as create a better bond between my teachers and myself.