Starting off the month the SCC CAPS associates took a trip to the St. Charles Family Arena. They spoke with the event director and operations manager about how everything is run at the Arena. The associates got a first hand look at how an event is hosted at the Arena. The staff spoke on the importance of focusing on a task and not getting sidetracked by the fame of the shows.

The SCC CAPS associates had the opportunity to visit Edward Jones headquarters in Des Peres. The associates were able to learn about their internship program for juniors and seniors in college. This program gives opportunity to learn more about different roles at Edward Jones along with culture there. The associates also had the chance to tour the corporate headquarters.

The SCC CAPS associates had the opportunity to visit Boulevard Senior Living in St. Charles. The associates spoke with the staff about how the retirement center operates and the amenities they provide for their residents. Furthermore, the associates learned the modern services that are included for the seniors and certain false stereotypes of a retirement home.

Kids Against Hunger is a nonprofit organization that packs and ships food to Haiti. As they were approaching their 4th annual fall pack-a-thon, they asked the SCC CAPS associates to help. A team of associates have been working with the director, Dan Vincent, on finding sponsors and volunteers for the event. The associates worked on marketing for the event and finding potential sponsors or donors by making calls to local businesses, making appearances on Fox News 2 News, and getting advice from business professionals at networking events. The pack-a-thon started Tuesday, December 3rd and there will be several shifts every day all week until Saturday, December 7th. At the event, the associates have been working check-in, taking pictures, washing dishes, and making social media posts.

GIF Time Booth needed help with marketing and sales for their photo booth. Their new target audience was high school events. The SCC CAPS associates communicated with possible clients in the St. Charles County schools. They conducted a sales pitch and presentation for the company. Their next steps for GIF Time is to secure clients and continue to help the company progress.

Mark is the inventor of VersaNotch, an heirloom building toy made out of high quality wood. Mark requested assistance in getting the name VersaNotch out in the public and help with marketing for the product. He wanted to focus on schools, senior homes, and medical facilities as these seemed to be the best audience to target. The associates created a research report and contact list of school staff that might purchase the product. The final step is to update their website and create some product videos.

The SCC CAPS brand needed assistance with marketing, recruiting, and raising awareness. To accomplish this, creating a social media presence and talking with the teachers in the St. Charles County schools was vital for success. The first step was giving the SCC CAPS associates across all strands Twitter shoutout to create media involvement and awareness among the younger generation. The marketing team then created a St. Charles County informative flyer to distribute among school districts within the county.

Permian Plastics, a local plastic injection molding company, has been struggling with finding motivated employees due to the low unemployment rate in St. Charles County. They have tasked the CAPS Program with creating and implementing a new orientation process. The associates decided to use a multimedia presentation, along with employee testimonials, to create a more appealing process of delivering information needed for the job. At the moment, the Permian team is cutting footage for the testimonials as they work to finalize their project.

A group of the associates have been working closely with a farmhouse cafe. The established goal was to help them expand their clientele base to a younger audience. The associates decided that the best method would be to work with the farm on social media marketing. By creating videos, events, and content they were able to achieve the goal at hand.

SCC CAPS associates were asked to assist in marketing and finding a new creative way to find mentees for Mentors 4 College. The associates provided fresh ideas and concepts, by advising a new way to present the organization. The associates learned all the factors that go into a business, specifically a non-profit. For the future steps, the CAPS associates will take survey data, and improve the Mentors 4 College marketing strategy.

iStudio has recently been looking for assistance in marketing to a new target audience in the health field and creating a awareness about Pilates. The SCC CAPS associates have recently worked with iStudio Pilates with meetings and gaining potential partnerships with chiropractors and social media promotion. The associates have learned a lot about networking and developing new relationships with possible business partners. The associates plan to network more with the owner to find new customers and partners. This client project will be evolving into an internship for two associates.

The Global Business/Entrepreneurship strand was asked to help FSHB with social media marketing, brand awareness, and finding fundraisers for the organization. The associates helped design flyers as well as update the statistics on recent unemployment, wages, and the percentages for homelessness in St. Charles County. The associates learned how much help organizations can provide for homeless citizens and what sacrifices others make to help those in need. The next steps for the associates are to provide introduce new ways to raise money for the organization before the end of the semester.