The Catalyst Diaries
COME WHAT MAY! (SUMMER PEAK 2016)
What's your Focus for the next week?
1.Major Focus to be on Application to Match conversion.
Our Conversion rate - 13 %
- Every single EP is your potential customer & make it your priority.
- Be clear & aware of the opportunities you have on EXPA just to ensure you don't miss out on any form.
2.Major Focus on Asia-Pacific region.
- They've had 589 matches in 9 days. Who are they matching with? And how much with India?
- Leverage out of CHINDIA.
3.MoC and Egypt currently with the highest supply in the network.
- CHINDIA is something you can really leverage out of.
- Egypt,leverage out of all the connections you have made so far in the network. They work better if they know you better.
4.Follow up with partners for IR partnership target conversion.
It's important that we keep following up with our partners regularly. For eg, Make sure you reach out to your partners first if you run a Matching Mania,or you run an Internal Branding campaign. Lesser effort and more efficient.
5.Membership Productivity to be a major focus. Productivity will boost your numbers.
It's always about fun with work. Matching is fun!
6.Ensure your CX team is prepping for delivery.
- The accommodation and other logistics need to be set by end of this month.
- Start HOMESTAY campaigns NOW.
- Your Value Delivery plan needs to be ready and needs to be communicated exactly to the EPs you match.
- Remember- this also sets a mark for your Winter peak.
7.Create demand for your projects.
- MC’s peak will start booming the coming week. Hence,make sure your projects have demand. This will lead to quicker conversions
- Run Internal Branding campaigns-project-wise demand also adds a lot of value to the project.Make your matched EPs promote your projects.
- Go out of your way to create the BRAND. It's your project.
8.Keep updating the national search tool.
- The national search tool has been sent across the global network.
- As and when you release forms or add more opportunities,ensure it's updated.
- If you see a certain demand for a particular form,you can also prioritise the list.
9.MAJOR DEMAND PROJECTS.
Major demand Projects (Globally): Promote these first.
- Literacy and education based
- Cultural Underestanding
- Women rights
- Healthcare (Growing Demand)