Lessons from the Guru

Chicago's bootcamp with Danielle delivered!

Chicago's bootcamp offered so many nuggets of wisdom! I captured some of Danielle's brilliance via video. There's lots to pick up on watching her. Some key take-a-ways:

1) Greet your guests, give them a lookbook, learn how they know the hostess (this will help for future bookings) and encourage them to check out the goodies. Danielle used the example of saying "I love your style, you like edgy like me. There's a spiky bracelet I know you'd love called the Renegade. Why don't you look for it at the table and I'll give you bonus points if you can make an arm party and add a few more to the mix."

2) Start your group hello by saying "who would like to hear about Stella & Dot?" Be value added. Share trends and style women. Watch how Danielle uses these opportunities to plant booking and sponsoring seeds.

3) Share that there are three ways to get your hands on our fabulous product: 1) Purchase this evening, 2) If you love more than you can purchase consider hosting a show and say "I've got a couple of dates left this month" 3) If you want it all please talk to me and I can tell you about working with us!

4) Let your trays get messy...the messier the better! Stop fixing them after someone tries something on. Instead, get that item on another guest and keep on styling!

5) BIGGEST TAKE-A-WAY OF THE DAY (and you can watch Danielle do it.) PLANT SEEDS AND WALK AWAY! BE COOL, LADIES, IT WILL LEAVE THEM WANTING MORE! :)
Training with Danielle

Super Secret Strategy for a Strong Biz

It's not rocket science, it's just consistency! Sun-Thur this is Danielle's formula:

Do what you need to do during the day whether it's working a full-time job or taking care of kids. Around 8pm do the following and it will take 20-30 minutes, tops:

Email two people (warming them up) and call two people (following up on the emails from the day prior).

Do this 5 days a week (and yes, you can skip a night if you have a hot date) and you will see results!

Email ~ Use the Words to Say document on our home page under Monthly Marketing Materials to craft your emails. Use a stock email and customize a sentence or two.

Call ~ The next night call them! When you call make sure you make the "ask" within the first 2 minutes. Don't beat around the bush. Personalize your first sentence or two and then go for it. Examples are in the words to say! (See below) And very important point, after you make the ask/offer for the TS STOP TALKING!!!

We all have a tendency to ramble and this will prevent it :)

Danielle's Sponsoring tips

1) Casually plant seeds & walk away

2) Use the OPTIMAL DISPLAY! Look duplicatable. Listen to Danielle share how they saw trunk show averages decline in England after stylists starting building bigger displays.

3) If you've done trunk shows then you already know your first 10 stylists.

When surveyed, 7 OUT OF 10 HOSTESSES SAY HAD THEY BEEN ASKED ABOUT THE OPPORTUNITY THEY WOULD'VE BEEN INTERESTED!! BUT...THEY HADN'T BEEN ASKED!
Danielle's sponsoring tips
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Sarah Pearsall, Director and Founding Leader

Let's do this, Divas!! xoxo, Sarah