Holiday Wrapping Paper Marketing

Maddy Shank

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Target Marketing

My wrapping paper is reaching out to families, celebrating the holidays. But more specifically young adults and older

Consumer and customers

Although the families wrapping the presents are the customers more specifically it would be the adults -whomever may obtain money- . The consumers would be whomever is receiving the gift and tearing it to sheds as they thrive for what's inside.

Market segmentation

The market segmentation really is Anyone with the ability to wrap

Marketing strategies

the wrapping paper will be advertised through magazines and catalogs, before and during the Christmas season. I would use a Holiday Jingle, Beauty appeal, and Bandwagon.