Holiday Wrapping Paper Marketing
My wrapping paper is reaching out to families, celebrating the holidays. But more specifically young adults and older
Consumer and customers
Although the families wrapping the presents are the customers more specifically it would be the adults -whomever may obtain money- . The consumers would be whomever is receiving the gift and tearing it to sheds as they thrive for what's inside.
The market segmentation really is Anyone with the ability to wrap
the wrapping paper will be advertised through magazines and catalogs, before and during the Christmas season. I would use a Holiday Jingle, Beauty appeal, and Bandwagon.