Burton
Hit The Water Slope's
Brand Extension
Burton is going to break into the summer water sports by producing Board-shorts, wake surfboard and surfboards.
Some Examples
Brand Licensing
Burton paid to put brand name on Liquid Force Wake-surf boards, Oakley Board-shorts, and Ripcurl Surfboard.
Co-Branding
Burton and Oakley make best board-shorts on the market!
Mixed Brand
Burton makes meijer brand snow pants and jackets and coats produced by Burton cheap.