The 4 P's of Marketing

Product

The actual physical product or service that is being marketed for sale. This includes packaging, variety, quality, sizes, features etc.

Price

The cost of the product or service. This includes, list price discounts etc.

Place

The location where the product can be purchased. This includes physicals stores such as supermarkets, or online stores.

Promotion

All the communications a marketer may use to increase awareness and sale of their product. This includes advertising, sales force, public relations etc.
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