The 4 P's of Marketing


The actual physical product or service that is being marketed for sale. This includes packaging, variety, quality, sizes, features etc.


The cost of the product or service. This includes, list price discounts etc.


The location where the product can be purchased. This includes physicals stores such as supermarkets, or online stores.


All the communications a marketer may use to increase awareness and sale of their product. This includes advertising, sales force, public relations etc.
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