FranCamp 2013

Franchising Digital Marketing & Technology Best Practices

Register Today!

IFA’s FranCamp 2013: Digital Marketing & Technology Best Practices for Franchising will be held on May 14-15, 2013, at the Loews Atlanta Hotel in Atlanta, GA.

Technology and social media related topics are some of the most talked about in franchising. Marketing professionals, CEO's, franchise development staff, and franchisees have spent a considerable amount of time establishing road-maps on the use of social media marketing. We know that social media is a rapidly changing field and one of the biggest challenges is to find hands-on, industry specific conferences.

For years, IFA members have clamored for IFA to develop an event that addresses these technology and marketing issues specifically for the franchise industry and the unique challenges it faces. With that in mind, we brought together a task force that include a group of franchise experts whose expertise spans technology, security, and marketing to develop an event that they would find valuable.

This conference is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. We're bringing together the leading experts in cloud computing, security, mobile marketing, lead generation and much more.

We were able to secure an outstanding keynote speaker. Google's Jenya Denissova runs the team responsible for selling Google AdWords, display, video and mobile products to small and medium businesses through traditional media partners and franchise focused partners in North America. I can't wait to hear her thoughts on how franchises can use Google to better build their businesses.

It’s time to move beyond the hype of social media and invest in the strategies, protecting your franchise brand, measurement tools and apps that will build and engage a franchise and organization with their communities.

We want to make sure you find the value in your trip. We've designed sessions that will provide real-world solutions. A great example is our Flash Panels. This 90-minute session features experts presenting solutions to common problems we all face. What makes this so special? They only have 120 seconds to present that solution. Breaking it down into only the essentials you need to know.

Charity Miles Walk

There will be plenty of time to network and learn from peers. In the spirit of Franchising Give Back, I'd encourage you to start by downloading the Charity Miles app and walk with attendees around Atlanta.

Any Lab Test Now is sponsoring the Charity Miles Walk. Meet Clarissa Windham-Bradstock, Chief Operating Officer, Gene Gurkoff, CEO Charity Miles and Deb Evans, FranCamp Task Force Chair, in this video as they discuss the upcoming walk.


All great social conferences start with a TweetUp! Join FranCamp attendees and local Atlanta residents for an evening of IRL (in real life) networking.

FranCamp 2013

Monday, May 13th, 5:30pm to Wednesday, May 15th, 5pm

1065 Peachtree Street Northeast

Atlanta, GA

We believe this is a "must-attend" event and urge you to register and attend. And don’t forget to bring your tablets for taking notes, tweeting and live blogging during the event to keep your franchise and community informed. Don’t hesitate to contact me for more information.



  • Mobile Technology: Where Does It Fit in Your Business Technology Agenda?
  • Protecting Your Franchise Brand from Today’s Security Threats
  • Security Issues around Technology
  • Using Apps, SaaS, and the Cloud in your Franchise System
  • Latest Lead Generation Tools and Strategies
  • Protect this House! Legal Steps to Protect Your Systems
  • Transforming Marketing and Consumer Lead Generation for Franchisees
  • Strategies for Maximizing Google
  • Online Customer Engagement and Feedback
  • Engaging Your Franchisees through Online Communities
  • Strategies for Maximizing Facebook (A Deep Dive)
  • Social Media – Advanced Issues: Tools, Strategies and Measuring ROI
  • FranTech Lab


Registration is limited so hurry and reserve your spot today!