Super Bowl Ads 2016

Doritos

Doritos ultrasound commercial

Doritos in their commercial "Ultrasound" (February 7, 2016) portray a father eating Doritos during an ultrasound of his wife and he uses the Doritos to entice the unborn baby. Doritos shows a father eating Doritos at his wife's ultrasound and while holding a dorito they show the un-born baby reaching for the dorito which angers the wife who then throws the dorito and the baby exits the womb chasing after it. Doritos uses transfer as a tool to associate Doritos with a burning desire to obtain in order to make buyers want their product. The audience is parents trying to convince them that their children even their husband love Doritos.