MEDUSA
A monthly media marketplace update by UM, Malaysia (Mar'13)
J&J Malaysia social campaign listed on Facebook
Johnson & Johnson Malaysia’s Baby Room Makeover Facebook campaign – targeting mothers through a Facebook room makeover app with strategic Johnson Baby product integration – has been reviewed and accepted to Facebook Studio, Facebook's gallery of outstanding social creative ideas from around the world. One evident expression of a mother's love for her baby is the effort and creativity with which she plans and prepares her baby's future room. Johnson's decided to leverage this natural nesting instinct of mothers and recreated this desire in the familiar social world of Facebook. Conversations were seeded online—mothers could make sample rooms on the web banners and were then directed to Facebook, where they could choose from a variety of cupboards, wall hangings, toys, and baby cribs and decorate their dream baby room. Johnson's baby products were integrated in the room design to reinforce their role in a baby's upbringing. Mothers could also share and see other baby rooms on the 'Wall of Fame'. The campaign ran between January-February 2012 and saw more than 96 million organic impressions and sales jumped by an astonishing 152% for 'Baby Bath' products. UM is in the running to bag the Facebook studio awards for this campaign.
Leveraging on CADREON through Facebook Exchange
Facebook recently launched real-time bidding through the Facebook Exchange which enhances Facebook's ability to serve more relevant ads based on intent (cookie-based) data that advertisers own. As such, CADREON can now retarget our prospective audiences on Facebook in real time. How it works: a user visits a client website or Landing page containing a CADREON retargeting pixel. When that same user goes to Facebook, we can now successfully serve them an ad on the right hand side (Standard Ad without the ‘Like’ link). For more info on re-targeting your website audiences on Facebook - contact Ullas (Ullas.Sahadevan@reprisemedia.com) from the Reprise team.
OOHM - Digital Messaging Board
Fast becoming one of the most interesting eye-catching displays in town, OOHM is a new OOH Digital Display located in strategic prime locations within Kuala Lumpur and Penang. The OOHM screens are attached to lamp posts and looks similar to digital street buntings from afar. Features of this format include the screens geo-targeting capabilities and the same ads playing simultaneously on every screen on the same road creating a powerful visual tool.
Star RFM refreshes its content
After his departure from Astro Radio's Hitz FM, JJ now shares the airwaves with Lil Kev on Red FM's newly launched breakfast show. On his departure from Hitz, JJ says that it was time for a new challenge and a chance to expand his experiences. Star RFM also relaunched Suria FM's breakfast show with Adibah Noor joining Halim Othman, marking her first venture into radio. “With the new products now, Suria FM will see a new logo, Red FM a new logo and tagline, 988 a new look and Capital FM will hopefully soon expand," said Kudsia Kahar, deputy chief broadcast officer/COO, Star RFM.
Movie Sponsorship Opportunity – Cloudy with A Chance of Meatballs 2
Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's hit comedy left off. Inventor Flint Lockwood's genius is finally being recognized as he's invited by his idol Chester V to join The Live Corp Company. It's always been Flint's dream to be recognized as a great inventor, but everything changes when he discovers that his most infamous machine (which turns water into food) is still operating and is now creating food-animal hybrids – “foodimals!” With the fate of humanity in his hands, Chester sends Flint and his friends on a dangerously delicious mission, battling hungry tacodiles, shrimpanzees, apple pie-thons, double bacon cheespiders and other food creatures to save the world again!
Directed By Cody Cameron & Kris Pearn
Cast Bill Hader, Anna Faris, Neil Patrick Harris
Genre Animated Comedy
Release 3rd October 2013
UM Malaysia
Website: www.umww.com
Location: Wisma Lyl Jalan 51a/223 Seksyen 51a Petaling Jaya Selangor Malaysia
Phone: (603) 7966 6173