Commercial Research
By: Megan Lesko
Emotional commercial
SPCA Sarah McLanchlan commercial
This commercial appeals to animal lovers, caring and nurturing people. Ages 10-40, any race, both genders
Sarah McLachlan SPCA Commercial
Transfer
target market; teens, 18-28, middle class
looking for a college that will help them get the education needed.
2014 Transfer Commercial
Emotional
target market: young children to middle aged people, 7-42, people who love their mothers
Incredible Commercial - ETB Blindness (Happy Mother's Day!)