Media & Gender in the U.S

As seen through the three sociological perspectives

Media & Gender

Media plays a large role in creating social norms, because various forms of media, including advertisements, television, and film, are present almost everywhere in current culture. Gender roles, as an example, exist solely because society as a whole chooses to accept them, but they are perpetuated by the media.
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Functionalism & Gender

Each aspect of society is interdependent and contributes to society's stability and functioning as a whole.

Functionalism & Media

  • The media shows how widely diverse culture is which is shown in the stories the media covers.
  • Portrays the public's opinion.
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Symbolic Interactionism & Gender

A sociological perspective that is influential in many areas of the sociological discipline.

Symbolic Interactionism & Media

  • Time, dialogue, and music have an affect on people's perspective.
  • Symbolic interactionism is presented as a theoretical approach for understanding media choice processes during managerial communications.
  • Media has strongly impact people's perspectives. People are easily influenced by media emotionally, behaviorally, etc.
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Conflict Theory & Media

Holds that social order is maintained by domination and power, rather than consensus and conformity.

Conflict Theory & Gender

  • In some aspects they would show a women with power but still have some form of confusion or acts pertaining her power.
  • That men have control over things and should be the dominate ones rather than the women.
  • In t.v shows they would have people questioning the women's judgments or doings if she is the one with power.
  • It has been proven that media shows men to be the most powerful.