Rhetorical Devices Project

7th Period Group 4

False Need

definitions

When the product seller makes you feel like you need it.

example

Infomercial
GameFly Commercial - Be Amazing - Featuring Blake Griffin!

Red herring

definition

diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them.

examples

the level of mercury in seafood may be unsafe, but what will fishers do to support their families?
Lexus "Moments" commercial - The Pursuit of Perfection

Testimonials

definition

personal experience or observation used to support an argument

examples

average people talk about how good the product is.
GameFly Kids Testimonial Commercial 10112011