Rhetorical Devices Project
7th Period Group 4
False Need
definitions
When the product seller makes you feel like you need it.
example
Infomercial
GameFly Commercial - Be Amazing - Featuring Blake Griffin!
Red herring
definition
diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them.
examples
the level of mercury in seafood may be unsafe, but what will fishers do to support their families?
Lexus "Moments" commercial - The Pursuit of Perfection
Testimonials
definition
personal experience or observation used to support an argument
examples
average people talk about how good the product is.
GameFly Kids Testimonial Commercial 10112011