Tiffany & Co.
The first Tiffany store was established by Charles Lewis Tiffany in 1837 in New York City. Tiffany is well known by selling 925 sterling silver jewelry and diamonds. Also, Tiffany is famous for it’s bridal engagement ring settings. Tiffany manufacture their own products in Cumberland, RI and Pelham and Mt.Vernon, NY. Their products are being sold in Tiffany stores, it is also available online at www.tiffany.com and it also can be sold exclusively at authorized retail locations. This indicate that Tiffany is using the multi-channel technique to reaches out to their clients.
As what Frederic Cumenal, the CEO of Tiffany mentioned, “sustainability is very important to us.” For example, In 2002, Tiffany had stopped to sell coral due to the coral crises. Tiffany promised to us that they will always socially and environmentally responsible to our earth.
Tiffany protects trademark after court rules in its favor
After I read this article, I noticed there is a hidden reason why Tiffany fire a law suit against Costco Wholesale Corporation is because they want maintain their consumers confidence level. Therefore, they tried their best to protect their trademark. As Carson Glover had mentioned, "For nearly 130 years, the Tiffany setting has been soruced and manufactured to strict specifications, backed by a Tiffany lifetime guarantee." Tiffany is trying so hard to protect it's brand image and product quality and they had promised us for lifetime guarantee.
Take Me to Your Heart by Micheal Learns
Buud'z™ Micheal learns to - take me to your heart by Buud'z™
Closed-back Window Display
Tiffany use their gift box to create a Christmas circle, this is so beautiful. At the back the curtain blocking the view, so it makes it a little mystery.
Shadowboxes Window Display
This window display is like a piece of art. For outside, we can able to see the moment of getting marry. It is a beautiful picture. It is so touch and impressive.