Priming the Pump

Public Relations & Communications for BSD Administrators

February 18, 2016

Telling Your Internal Story

From the feedback I've received, it appears the Rundown has been successful in filling a void -- and I am hopeful each of you reflect on at least one thing from this newsletter each week, too.

In the past, reaching staff may have meant posting to the website (which no one could/can navigate or they choose not to), sending email after email (which irritates many because their inbox is already clogged), shared in a meeting at the beginning of their career in Belton, word of mouth (you know how well the telephone game works!), or sadly...not at all.

So, let's think about YOUR internal communications. I know some of you send internal newsletters, while others communicate during staff meetings. When was the last time you polled your staff to see which form of communication they prefer? Might you need to do both? How might you improve upon your current practices? Do you ask for feedback?

An internal newsletter eliminates many of the emails you'd need to send each day/week to your staff -- and they aren't complicated! If the information isn't time sensitive, consider starting one or tweaking one; I can help.

I have included links to internal newsletters which have come my way (I'm on each of your staff and teacher email lists, so I don't think I missed any -- shoot them my way if I did!). Give them a peek for ideas...I'm available to help proof/edit what you send out, too. Newsletter design is REALLY important if you want your messages to be read and remembered!

Note -- I do have some especially good tips for those of you using Smore for flyers!

Grace Star


Trailblazing Times (KT)

Mill Creek Weekly Newsletter

Scott's Building Newsletter

What I saved and wanted to share...

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Things to think about: Identifying your inner circle from Steven Weber, Curriculum Specialist

The President of the United States has an Inner Circle. Who is in your Inner Circle?

As a principal, you need to have an Inner Circle. In The 21 Irrefutable Laws of Leadership (1998), Maxwell described The Law of the Inner Circle. The Law of the Inner Circle states, “A person’s potential is determined by those closest to him.” In some schools, this group of teacher leaders serve on the School Improvement Team. Sometimes, the inner circle consists of a group of individuals who carry out the role without a title or committee. A teacher leader can make or break a principal. If you are a school administrator, you cannot lead alone. You need the input and feedback from one or more teacher leaders.

Maxwell (1998) gives us five questions to ask when considering who should be in our Inner Circle:

  1. Do they have high influence with others?

  2. Do they bring a complimentary gift to the table?

  3. Do they hold a strategic position in the organization?

  4. Do they add value to me and to the organization?

  5. Do they positively impact other inner circle members?

If you have this type of teacher leader in your organization, then you will see his/her impact throughout the school. Teacher leaders are critical to a school’s success. By reviewing the five questions above, you can see that a principal needs this type of leader. The principal who tries to lead without teacher leaders will fail.

PS from McConnell -- I hope you'll consider adding me to your inner circle! I'm here for each of YOU, your staff, your students, and your school families.