Banner Ads

ads

embedding an add and making it into a web page- also known as a click through due to interactive actions where the consumer clicks through and is taken to the banner ads company website.


pop-up ads

ads that pop-up when you open a new browser window


flash ads

adding interactive elements to standard HTML sites


floating ads

move above the screen or is above the content


rich media

animation or videos and include more complex interactions


advergaming

games containing advertisement


sponsorship

companies that pay to advertise certain websites in order to be affiliated and recognized


sponsored search result

ads from companies that can say "brought to you by"