Singha & Leo Beers Boot Camp

Nothing will raise sales more than good, upbeat training

Beer Bootcamp

  • This will go on all year and will have a profound effect on the sales of both Leo and Singha.
  • The training will be no more than 40 minutes each time.
  • Training will be upbeat and fun.
  • Training will not be about the making of the beers, but rather, be about the guest experience, the flavor profiles, and having a good time with the guests.
  • All staff training will include staff give-aways as rewards.
  • Staff sales to be tracked all year so that bigger prizes may be given at the end of each month.
  • Rewarding the hands that make the sales will have huge impact on sales numbers.
  • Cannot underestimate how much training should be stressed to increase the sales market and take a greater market share.
  • No single activation in 2016 should get more attention than the training. The numbers are easily measured and it's been proven to work.
  • Staff will look after the brands that look after them.
  • THE ONLY WAY A COMPANY CAN GROW, STAY TRUE TO ITS SOUL, AND REMAIN CONSISTENTLY SUCCESSFUL IS TO ATTRACT, HIRE, AND KEEP GREAT PEOPLE. IT'S THAT SIMPLE AND THAT HARD.

"We Have a Story to Share With You" & "You Haven't Been to Thailand Until You've Had a LEO"

Core Platform Message Training

Part of the training will be to extend the Singha and Leo messages of:


Singha -- "We Have a Story to Share With You" that emphasizes the longevity of the brand and the 83 years of success in the KIngdom.

Leo -- "You Haven't Been to Thailand Until You've Had a Leo." Training on this topic will be to give the staff a brief on why guests will want to drink a Leo beer and the relevance of this message.