Posterscope USA Monthly Newsletter

February 2016

In this month's newsletter we explore 8 Out-of-Home trends and comment on the new LinkNYC digital screens. Our campaign showcase features work from General Motors and Aviva, and we look at consumer insights in an infographic on Mobile Gamers created from our Outdoor Consumer Survey (OCS).

Our Opinions

The oldest advertising format has seen significant changes influencing industry perception; from mobile convergence to expansion of digital and a multitude of data sources informing planning and driving accountability. This article was published in Digital Signage Today.

[Click here] to read the rest of the article.

LinkNYC is helping New York become a 'smart city' offering citywide Wi-Fi and major flexibility for advertisers. Posterscope CEO, Helma Larkin, comments on how this will affect advertising for Out-of-Home. This article was published in Adweek.

[Click here] to read the full article.

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GM Wrapped the Iconic Detroit Renaissance Center with LED Lighting (US)

To celebrate the 2016 North American International Auto Show, GM turned its iconic Renaissance Center building into a bright illuminated visual display.

The impressive lighting display was seen by 1 million people during the Auto Show period and showcased images of the new Chevrolet Malibu, Colorado and Camaro.

All 3 towers of the landmark building were wrapped, with the central tower featuring bright LED lighting across 18 floors. 12 hotel rooms were occupied.

Stay tuned for more information on the Chevy Malibu campaign in next month’s newsletter.

Aviva Asked the Public Who Were Better Drivers in Experiential Campaign (UK)

The campaign which ran in January in London’s busy Waterloo station, asked members of the public to vote who they think are better drivers: Women v. Men, under 60s v. over 60s, Mums v. Dads etc.

The public could cast a vote via Twitter using voting buttons placed on the experiential stand. As a voting button is pressed an automatic tweet is released and the results of the poll are displayed on the digital out of home creative across the UK, including the Waterloo Motion screen in front of the stand.

People could visit the site to cast their vote, or join along on Twitter by using the hashtags #over60sdrivesafer or #under60sdrivesafer, dependant on their opinion.

The activity generated nearly 2,000 votes, which were fed into the Liveposter creative platform and displayed onto the Motion screen.

Stuff We Like

Media Coverage of Posterscope USA

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Our New York mural was featured in DigiDay's 10 Coolest Agency Murals. [Read Full Story]

Infographic: a Close-Up Look at the OOH Habits of Mobile Gamers

63% of Mobile Gamers would share news about a brand event to their friends after seeing an Out-of-Home ad.

Mobile Gamers are self-identified gamers who also regularly play games on their phone.

Posterscope’s Outdoor Consumer Study (OCS) explores the consumer insights and OOH habits of mobile gamers in the infographic showcased below.

[Click here] to view the full Mobile Gamers infographic.

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