Posterscope USA Monthly Newsletter
February 2016
Our Opinions
The oldest advertising format has seen significant changes influencing industry perception; from mobile convergence to expansion of digital and a multitude of data sources informing planning and driving accountability. This article was published in Digital Signage Today.
[Click here] to read the rest of the article.
LinkNYC is helping New York become a 'smart city' offering citywide Wi-Fi and major flexibility for advertisers. Posterscope CEO, Helma Larkin, comments on how this will affect advertising for Out-of-Home. This article was published in Adweek.
[Click here] to read the full article.
GM Wrapped the Iconic Detroit Renaissance Center with LED Lighting (US)
To celebrate the 2016 North American International Auto Show, GM turned its iconic Renaissance Center building into a bright illuminated visual display.
The impressive lighting display was seen by 1 million people during the Auto Show period and showcased images of the new Chevrolet Malibu, Colorado and Camaro.
All 3 towers of the landmark building were wrapped, with the central tower featuring bright LED lighting across 18 floors. 12 hotel rooms were occupied.
Stay tuned for more information on the Chevy Malibu campaign in next month’s newsletter.
Aviva Asked the Public Who Were Better Drivers in Experiential Campaign (UK)
The campaign which ran in January in London’s busy Waterloo station, asked members of the public to vote who they think are better drivers: Women v. Men, under 60s v. over 60s, Mums v. Dads etc.
The public could cast a vote via Twitter using voting buttons placed on the experiential stand. As a voting button is pressed an automatic tweet is released and the results of the poll are displayed on the digital out of home creative across the UK, including the Waterloo Motion screen in front of the stand.
People could visit the site to cast their vote, or join along on Twitter by using the hashtags #over60sdrivesafer or #under60sdrivesafer, dependant on their opinion.
The activity generated nearly 2,000 votes, which were fed into the Liveposter creative platform and displayed onto the Motion screen. http://bit.ly/1O4RrJx
Stuff We Like
Oreo Wonder Vault (US)
In February, Oreo fans that stopped by 18th Street in NYC before 6 p.m., were able to discover Oreo's mysterious Wonder Vault, where as many as 50 different prototype flavors are stored throughout the year. Fans were given the chance to experience a brand new flavor before it hit store shelves. All they had to do was pull the lever behind the vault, and they were given a mini box of Oreo's brand new flavor, Filled Cupcake Oreo.
Uber Safe Campaign (CA)
With an attempt to put a stop to drunk-driving, Uber installed a sidewalk kiosk that functioned as a Breathalyzer. The campaign launched in Toronto after midnight, the time when drunk accidents triple. Visitors were asked to blow through a disposable straw for 6 seconds to analyze their alcohol content in their breath. A free Uber ride was offered to those that were found to be over the legal limit.
JetBlue Rube Goldberg Machine (US)
To introduce JetBlue's new direct flights from JFK to Palm Springs, JetBlue welcomed pedestrians to see the 25-foot Rube Goldberg machine they built into a storefront in NYC. The machine displayed "Tee Up and Take Off," to invite passersby to putt a golf ball into the storefront, where it then traveled through the Rube Goldberg, that displayed mock-up scenes of what one might see when flying on a JetBlue flight from JFK to Palm Springs. http://bit.ly/1PFoJRv
Theraflu Detects a Fever with Outdoor Ad (PL)
Love on First Flight (SE)
Stay in a Liveable Model of Van Gogh's 'Bedroom' on Airbnb (US)
Media Coverage of Posterscope USA
Infographic: a Close-Up Look at the OOH Habits of Mobile Gamers
63% of Mobile Gamers would share news about a brand event to their friends after seeing an Out-of-Home ad.
Mobile Gamers are self-identified gamers who also regularly play games on their phone.
Posterscope’s Outdoor Consumer Study (OCS) explores the consumer insights and OOH habits of mobile gamers in the infographic showcased below.
[Click here] to view the full Mobile Gamers infographic.
How to Reach Us
Email: posterscope.usa@posterscope.com
Website: www.posterscope.com
Location: 32 Avenue of the Americas, New York, NY 10013
Phone: 917-621-3285
Facebook: www.facebook.com/PosterscopeWW
Twitter: @posterscope_usa