Junk Food Tax

Helping or Hurting?

Taxes Targeting More Than They Bargained For

Taxes such as Measure H, target juices that are high calorie and low nutrition as well as sodas. If a beverage includes any fruit juice concentrate, it will be taxed just like soda. This is meant to target drinks that are packed with calories and have low health benefit that aren't necessarily sodas. With the inclusion of fruit juice concentrate in the beverage as the criteria for taxation though, this also targets vitamin-packed juices, protein-filled drinks, and some low-calorie drinks such as coconut water which are healthy beverages! Measure H does not take nutrition or calories into account when determining taxation. Drinks such as Dr. Pepper 10 with only 10 calories would end up getting taxed while regular apple juice with no concentrate which is 120 calories and has little or no nutritional value would not be taxed.


FAT TAX - money spent on unused gym memberships, weight loss programs, and exercise equipment.

Taxes Don't Mean Significant Change

Economists stated that even if a massive 58% tax on soda was put into place, it would only drop the average BMI by 0.16 points. This is not even close to being a significant enough change for all of the time and effort of making new laws and regulations for junk food. With this, taxes would probably not even stop the consumption of sugary drinks. People will take advantage of lower price brands, buy in bulk, or make their own sweetened teas at home as just-as-sugary a substitute. This is shown through the placement of a law stating calories must be shown at restaurants. When this was done, the purchase amounts did not decrease.