Junk Food Tax
Helping or Hurting?
Taxes Targeting More Than They Bargained For
Taxes such as Measure H, target juices that are high calorie and low nutrition as well as sodas. If a beverage includes any fruit juice concentrate, it will be taxed just like soda. This is meant to target drinks that are packed with calories and have low health benefit that aren't necessarily sodas. With the inclusion of fruit juice concentrate in the beverage as the criteria for taxation though, this also targets vitamin-packed juices, protein-filled drinks, and some low-calorie drinks such as coconut water which are healthy beverages! Measure H does not take nutrition or calories into account when determining taxation. Drinks such as Dr. Pepper 10 with only 10 calories would end up getting taxed while regular apple juice with no concentrate which is 120 calories and has little or no nutritional value would not be taxed.