Truth, Transparency & Better Beauty
HELLO FRIENDS AND FAMILY!
Beautycounter is a personal care brand built on the belief that products can be beautiful, effective, high-performing AND safe. We offer Skin and Body Care, Sunscreen, a fabulous Kids Collection and an equally fabulous line of Cosmetics that are all truly safe and toxin free.
Most of us try to lead a healthy lifestyle. Over the past several years, I have made purchasing and preparing healthy foods for our family a priority, buying organics (where I can), and exercising regularly. I have been coaching others to do the same. But, like 80% of Americans, I was not aware of the toxic chemicals that are in everyday personal care products. Our skin, our largest organ, absorbs what we put on it, and it takes around 26 seconds to enter the bloodstream. What goes on us is as important as what goes in us.
The most shocking thing? The last time a federal law was passed to regulate the ingredients use in personal care products was in 1938. At Beautycounter, we have banned over 1,500 harmful ingredients from our products setting a new health and safety standard.