Private Label Update: 8/5/2013

Team News

  • Today is Sara Caterinicchia's first day at ModCloth. She is joining us as a Product Development Associate for Dresses, and will be working on the Myrtlewood and Geode brands. Make sure to stop by her desk today and say "hello." Sara, we are so excited to have you!!!


  • Please see your email for an update about the Product Development team. We are now organizing the team by category - exciting stuff!

PL Dress Top Sellers

1. My Kind of Pie Dress

  • Last 2 week sales: $18,357.96
  • Last 2 weeks sell-through: 53.26% - AWESOME!
  • Last 2 weeks unit sales: 204
  • Return %: 14.95% - GREAT!


2. Floral Field Day Dress

  • Last 2 weeks sales: $11,518.72
  • Last 2 weeks sell-through: 67.02% - AWESOME!
  • Last 2 weeks unit sales: 128
  • Return %: 3.91%

3. In the Key of Chic Dress in Polka Dots

  • Last 2 weeks sales: $5,874.53
  • Last 2 weeks sell-through: 26.26%
  • Last 2 weeks unit sales: 47
  • Return %: 0.0%


PL Sold Out

1. Ikebana for All Skirt

  • $38,914.44 lifetime sales; 556 units - AWESOME!!!
  • 64.94% margin - AWESOME!
  • 26.26% return rate


2. Bee My Honey Dress

  • $34,108.89 lifetime sales; 411 units
  • 61.62% margin
  • 27.49% return rate

3. Toile Time Favorite Dress

  • $34,715.66 lifetime sales; 434 units
  • 64.24% margin - AWESOME!
  • 24.88% return rate - GREAT!

3. Martha's Air of Adorable Dress

  • $34,045.36 lifetime sales; 454 units
  • 65.8% margin - AWESOME!
  • 28.19% return rate
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Bonus! PL Team getting ready for the new hire happy hour two weeks ago.