Explaining Tourban project

Explaining and prototyping TOURBAN PROJECT at TEDx Den Helder

Prime Holland set up a booth in the experience room to explain and play the Tourban Project with one practical exercise playing the Duck to explain the different interpretations of social media in the tourism sector.
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Business Model Teachers

Playing & explaining

Playing the Duck


The contribution of higher education to employment and growth, and its international attractiveness could be enhanced through close, effective links between education , research , and innovation – the three sides of the ‘knowledge triangle’.
The recent shift towards open innovation has resulted in increased flows of knowledge and new types of cooperation between educational institutions, research organisations and business world.
Tourban project address the "knowledge triangle" enhancing educational and business links by developing innovative training programs not in place today, using different methodologies to innovate on:
1.Availability of tourism information via mobile devices to learn about the consumer experience
2.New search and mapping services. Geo-tagging, revolutionise maps.
3. How Gamified services makes possible to gain engagement in service use
4.New ICT tools web responsive /Apps implemented in the local stakeholder map improves service quality.
5.Understanding consumer behavior through Big Data over social media channels helps to redesign services.
6.Transforming science resources into innovative tourist attractions to generate new educational models.
7.Connect as new form of "value tourism proposition" the leading cooperation University-industry e.g of Turkey's 5 top science parks -Teknokent located in Konya.
8.Extreme engineering: opening up new destinations defragmented to tourists, e.g., bringing into light not sufficiently known tourist spaces to gain sustainability.
Tourban project brings together a pool of partners ranking from Universities (TR), Policy Makers (TR), Science Centers (TR), Research Institutes (RO), Private bodies (IT) and NGO (NL) all of them with different experiences in the field of tourism education. Their individual expertise contribute to develop this new generation of technological services and that makes this project carried out transnationally.

The service sector is becoming the dominant economic activity in developed countries, of which more than 70% of their gross domestic product (GDP) is constituted by services. However, most of our knowledge about business design, i.e. about business strategy or tourism educational business models, has been developed within the framework of a manufacturing based economy. This economic shift towards service is pushing the academic world and business to find new perspectives for educational tourism design in a service dominant world .

Academics and tourism practitioners from different backgrounds at partnership level have recognized the need for new innovative educational tools and frameworks that use a service mindset. These new efforts are being concerted in an interdisciplinary field, i.e. Tourism Service Science. As defined in Service Science focuses on fundamental science, models, theories and applications to drive service innovation through value co-creation.
Tourban Project Service-Dominant Logic shifts the focus on a new tourism educational paradigm moving tourism mindset from goods and the value chain existing in tourism operators, towards services and solutions, and the value network, using innovative tools to enhance education via prototyping with the local tourism stakeholder a new mindset on educational services.

The Mobile network society has brought profound changes to the relationship between production and consumption affecting the tourism sector. We become data, code, uploading ourselves to a place we call as a cloud. But this cloud is grounded in hardware therefore it can be traced and analyzed to develop new services based on customer experience.
This has impacted tourism on:
1. Increased networking between producers (‘the importance of co-operation – public-private partnerships, but also partnerships between different sectors of the industry (such as airlines, hospitality groups, tour operators, niche market associations,) and, increasingly important, technology specialists able to help in developing new media marketing campaigns.).Tourism education must/need to address the shift.
2. Increasingly mobile networked consumers. Social networks and other forms of networking are becoming strong players in tourism. Tourban develops new training models to understand the role of Social Media.
3. Changing value chains. We are entering a new, flexible, networked economy in which Mobile ICT, local culture and society, education, become part of the tourism value chain. In fact, the inter-relationships between travel, other economic sectors and society as a whole have become so integrated that we might conceive of a ‘value network’. There is a need to understand how these MOBILE content networks operates because they are strong players in the tourism sector.
Key drivers for the development of global tourism, are grouped into social, technological, economic, ecological and political drivers.

Tourban project Development of Innovation focus on technological drivers via education prototyping new training/services.
TEDx Den Helder