SALES PROMOTION

The 6 forms of Sales Promotion

Premium Item give away

This form of sales promotion is usually a high price item that will most likely have a long term use or will be of big value in the future. The Texas Rangers have and example it's called the


"Grand Slam Giveaway" in which 4 tickets are given away

CONTESTS/SWEEPSTAKES

SAMPLING

The purpose of a free sample is to acquaint the consumer with a new product.

  • Small "trial size" containers of products are also classified as samples

  • Samples may also be loaned to the customer if they are too valuable to be given for free.

  • EXAMPLES OF POINT-OF-PURCHASE

    SPECIAL EVENTS

    COUPONING