SALES PROMOTION
The 6 forms of Sales Promotion
Premium Item give away
This form of sales promotion is usually a high price item that will most likely have a long term use or will be of big value in the future. The Texas Rangers have and example it's called the
"Grand Slam Giveaway" in which 4 tickets are given away
CONTESTS/SWEEPSTAKES
raffling off of tickets in promotion
minior league in game giveaways increase attendance at games
giveaway of tickets to increase buzz and population at a country concert
SAMPLING
The purpose of a free sample is to acquaint the consumer with a new product.
Small "trial size" containers of products are also classified as samples
Samples may also be loaned to the customer if they are too valuable to be given for free.
A Free trial on pens, this will get the consumer to comeback and buy moreafter the trial is done
costco is known for is sampling methods
Free popcorn chicken will get people to try the chicken and comeback for more
EXAMPLES OF POINT-OF-PURCHASE
SPECIAL EVENTS
Texas Rangers Fireworks show
around the 4th of July the Texas rangers hold fireworks shows and this attracts a lot of ticket sales usually resulting in a sellout
The Texas Rangers" dogs at the ballpark" night
This event is done usually once per year where fans are allowed to bring their dog out to the ballpark for games and this results in ticket sale increases
Dollar hotdog night "Rough riders- Rangers"
This is usually done on Wednesdays where hotdogs are only one dollar this is done on weeknights to increase fan presence at a usually low attendance game. A great way to increase fan revenue