Fear in Advertisement

Media Critique Actvity


For full credit be sure to address all of the questions.

Using the advertisement your group received, you will evaluate the way it uses of fear to push its product. It is quiet common for companies to use fear in today's society and it is important to have the ability to critically read these advertisements.

In using fear, how does this advertisement enlighten the viewers about society? How does this advertisement highlight societies fears? Do you think this company made the right decisions in using fear to persuade?

Your Turn!

How would your group advertise this product? Would you continue to use fear or would you change your strategies? Make sure you explain why.


Create an honest add. What do you think this ad is really saying? Do you think the audience would be as frightened if they were explicitly told what was being said?