Fear in Advertisement
Media Critique Actvity
Directions
For full credit be sure to address all of the questions.
In using fear, how does this advertisement enlighten the viewers about society? How does this advertisement highlight societies fears? Do you think this company made the right decisions in using fear to persuade?
Your Turn!
How would your group advertise this product? Would you continue to use fear or would you change your strategies? Make sure you explain why.
Create!
Create an honest add. What do you think this ad is really saying? Do you think the audience would be as frightened if they were explicitly told what was being said?