Using Information in a business
Qualitative & Quantitative
Quatitative data are anything that can be expressed as a number, or quantified. Examples of quantitative data are scores on achievement tests,number of hours of study, or weight of a subject. These data may be represented by ordinal, interval or ratio scales and lend themselves to most statistical manipulation.
Qualitative data cannot be expressed as a number. Data that represent nominal scales such as gender, society economic status, religious preference are usually considered to be qualitative data.