2015 in Review
By Matthew Balamaci
Three Companies that marketed themselves the best in 2015
1. Apple another solid year, introducing the Apple Watch, Iphone 6s, Ipad pro, and a new Macbook, and marketed all of their products in their usual cool way.
2. Disney had a massive year at the box office with new Star Wars, Pixar and Avengers movies and had massive marketing campaigns for each
3. Google reinvented itself reorganized itself as Alphabet Inc., but continued its innovative projects such as the self driving car
Best Product
Fitbit is a wearable technology that tracks your movements and helps you exercise, and works alongside your smartphone.
Worst Product
Hoverboards were a massive hit, especially around Christmas, but are a safety concern with a tendency to explode and the painful crashes.
Best Movies of 2015
1. Star Wars: The Force Awakens is a massive hit, the top grossing movie of the year and is approaching Avatar's worldwide box-office record. It was also a hit with critics, with the new cast of characters praised. Star Wars was marketed very well and was considered to be the most anticipated movie of all time.
Best Movies of 2015
2. Inside Out is another Pixar masterpiece, with a hilarious cast including Amy Poehler, Bill Hader, Mindy Kaling , and Lewis Black. It finished 4th in the 2015 box-office and backed by Disney's marketing campaign.
Top Musical Artist of 2015
Adele's music dominated the fall of 2015, with her releasing the hit single "Hello" in October and dropped the full album "25" in November. Controversially, the album was not included on streaming sites such as Spotify, but this prompted more album sales.
USA Today's The top 10 sports moments of 2015
AMERICAN PHAROAH WINS TRIPLE CROWN
WISCONSIN DOWNS KENTUCKY IN MARCH
SERENA WILLIAMS COMES WITHIN THREE SETS OF WINNING THE GRAND SLAM
JORDAN SPIETH WINS THE MASTERS AND U.S. OPEN AND JUST MISSES BRITISH OPEN TITLE TOO
STEPH CURRY AND WARRIORS END TITLE DROUGHT