Oregon Virtual Academy
Marketing Update: April 10, 2018
Marketing Activities
3/16: Online Information Session
3/19: Online Information Session
3/28: Paragraph and Link in Winterhawks email to Fan Base (40,000 recipients)
3/30: Supported Participation in Recruitment Fair with Printed Materials and Event Supplies
4/4 - 4/6: Supported Bowling Events with Facebook and Event Postings
4/5: Online Information Session
Upcoming
4/11: Online Information Session
4/20: Online Information Session
4/21: Tabling during Earth Day Festival at Oregon Garden
4/21: Tabling during Sherwood Regional YMCA Healthy Kids Day
4/24: In Person Information Session at Salem Main Library
4/24: Online Information Session
4/26: In Person Information Session at Beaverton City Library
Social Media: March
ORVA Facebook page has 1,556 followers
Average daily reach of posts to FB timelines = 155
23 posts (from Marketing)
Top Posts for Reach:
TedEd Share "How the Food You Eat Affects Your Brain"
"It's Day 3 of Spring Break" Activities
K12 Share "Monday Motivation"
Top Posts for Engagement:
"Try, Try Again" Video
K12 Share "Monday Motivation"
Oregonian Share "THIS is Oregon"
Reach was Down 5%
Post Engagements were Up 21%