Rethink the Pink.

Shifting from Awareness to Prevention...And a Special Offer!

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It's Breast Cancer Awareness Month. So Where's the Pink?

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If a company creates a new pink lipstick, lotion or other product and labels it with a pink ribbon – but it contains artificial colors, synthetic fragrances and known carcinogens, are either of you really helping to prevent cancer? Want to learn more about Pinkwashing? Check out
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What Breast Cancer Prevention Means to Beautycounter.

With October come cooler weather, Halloween candy, and a deluge of pink ribbons signaling National Breast Cancer Awareness Month. While you’ll find the symbol on everything from cocktail shakers to cosmetic products, the most important message—that of prevention—often gets short shrift. We think the conversation needs to shift, starting now.

If you’re wondering how to prevent a disease that seems so tied to family history, it might shock you to learn that only half of breast cancer cases can be tied to traditional risk factors like genetic inheritance, diet, and reproductive history.

Increasingly, science is pointing to environmental links to this disease. In 2010, the President’s Cancer Panel found that the true burden of non-genetic, environmentally induced cancer has been “grossly underestimated,” and a recent project by 300 international scientists concluded that even chemicals that are not carcinogenic on their own may be linked to cancer when used in combination with each other, even in very low doses.
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Breast Cancer Prevention 2016

Lip Gloss in Dahlia is Back! Enjoy it with my Compliments!

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October Special Offering TRULY for a Cause:

1) I will donate a portion of my commissions on all purchases during the month of October to the Breast Cancer Fund, one of Beautycounter's three trusted non-profits.*

2) Between now and October 31, any orders of $100 or more will receive a complimentary Beautycounter Lip Gloss in Dahlia, from me.
The lip gloss will be sent separately, and I will connect with those who make a qualifying purchase. This offer is valid for clients and members only. It is not valid for consultants. Click here to shop!

3) Beautycounter is a B-Corp, meaning it is accountable for three bottom lines: People, Planet and Profit. When you shop with Beautycounter, you are always supporting a cause - year round.

*The Breast Cancer Fund is one of our three Trusted Non-Profit partners, as well as one of the few non-profit organizations dedicated to preventing breast cancer before it starts. You can learn more about them here.
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A Revealing Documentary About the "Business" of Breast Cancer Fundraising:

Pink Ribbons, Inc. (Trailer)
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Click Here to Shop:

Read More About Breast Cancer PREVENTION Here:

Elanor Kralj (El)



Beautycounter is a disruptive beauty brand dedicated to radical transparency. Our mission is to get safe products into the hands of everyone.