Financial advisors provide their clients with advice on financial matters. they make recommendations on the best ways of using their money. The role involves researching the market and advising their clients about the products or service available, ensuring that they are aware of how to use their money wisely and how the product will meet their needs. Advisors may specialise in particular products, depending on their clients. Others offer help for things in general like plans and insurance. In order to give financial advice, advisers must have professional qualifications and follow strict financial industry rules.