Wiener Dog Stampede
By: Aditi Chiruvanuru
You could say that this is a testimonial, as in the wiener dogs are justifying how great the product is. This commercial is also using transfer because it's showing that the products have the wiener dogs' approval. This is also using the plain folks technique because it has regular, everyday people dressed up as Heinz products
This commercial uses pathos to convince people to buy the product. Pathos is basically persuasion with the use of emotions. If people see a herd of little wiener dogs in hot-dog costumes, they general response is thinking they're adorable.
Heinz sauces are being advertised.
The wiener dogs running at people who are dressed as Heinz products clearly demonstrates that Heinz products are being advertised.
The commercial is basically showing how good Heinz products are with hot dogs, so this commercial mostly appeals to people who like to go to sporting events, because hot dogs are a staple of sporting events. This also especially appeals to people who like to go tailgating or barbecuing, or camping, or something outdoorsy like that.