LOGOS Definition and Explanation

Austin Rath

What is LOGOS?

LOGOS is one of the three types of rhetoric that we learned this year. Basically, it is one of the three ways to appeal to an audience and persuade them to think a certain way. When one uses LOGOS, they appeal to a person's logical reasoning and analytical thinking. The speaker uses firm reasoning and logical thinking in order to support their views on a certain topic.

When do you use LOGOS?

In order to persuade someone efficiently, one needs to use all the types of rhetoric. However, one would specifically build LOGOS when needing to include factual information, reasoning, and research. Generally, anytime you want your audience to reason about something in order to further your argument.

How do you use LOGOS?

One can build LOGOS in many different ways. There are many different rhetorical devices that can be used to create LOGOS. Bandwagons, either/or scenarios, reasoning, rhetorical questions, evidence, and analogies will always build LOGOS in an argument. Sometimes facts, experiences, cause/effects, similes, and metaphors can also help build LOGOS if one uses them in a certain way. You've probably already used some type of LOGOS rhetorical device in some way, you just haven't noticed yet.

Why do you use LOGOS?

We use LOGOS in order to appeal to the audiences reasoning and logic. One would build LOGOS in order to logically make a point and make the audience think. When one makes their audience think about something, they become more persuasive.