Out-Of-Home Media


Out-Of-Home Media

Out-Of-Home Media is designed to reach people when they are away from home. An example and commonly used are billboards, transit posters, human posters, and spectaculars, which are electronical billboards like the ones in Time Square New York. Like shown in the top right.

Advantages And Disadvantages

The advantages are a high reach, mass audience, high frequency, geographic flexibility, and low cost per thousand. The disavantages are lack of narrow reach in target market, higher production cost, lack of visibility, short messages.
Examples Of Out-Of-Home Media

Cost Of Out-Of-Home Media

GRP's also (Gross Rating Points) measures the success of Out-Of-Home Media, also on how many people see it. So a Time Square spectacular cost more than the average billboard because more people see it.